Marketing creates an awareness of your products or services to potential clients or customers who may be interested in purchasing. Every client or customer that takes their time to check out your products are leads but that does not mean they will be buy. Think of a funnel, when water, for instance, is being poured from the top, it only enters the container beneath when it gets to the narrower part leading to the opening. That is exactly how lead funnel operates, at the top we have lots of lead, but in the end, only a few actually take the required action. We provide leads from bottom of the funnel so you reach your target customer.